After 7 years of pioneering with Total Reality and parent company Twinsense that – after an intermediate step of 5 years on Ripperdastraat – outgrew its premises, it was time to move. To Kennispark Twente! With its own film studio and AR & VR Experience Room, Twinsense and Total Reality want to take an even more leading and supportive role in the region (and beyond) to help other tech companies.
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VR & AR Experience Room
By investing in collaboration and participation in several regional and national innovation projects, Total Reality was able to quickly grow into an AR and VR specialist in the manufacturing industry: “With this baggage of knowledge and new insights, the idea of a VR & AR Experience Room where companies can test and experience new concepts themselves was born. When I see how fast Augmented Reality is really starting to mature, now is also the right time to give it more hands and feet.”
Further acceptance of AR in the manufacturing industry
According to Kruse, the Experience Room will play an essential role as a catalyst in the further acceptance of AR and VR in the manufacturing industry: “Augmented Reality will play a role in every business process, left or right. In fact, we see for ourselves with clients what it delivers and how it creates even more room for further innovation in multiple areas. Indeed, the issue with many companies is that the value of Augmented Reality only becomes visible and tangible when you can test it on a small scale.”
Film studio with Chroma Key (green screen) facilities
A full film studio has been set up for Twinsense to do photo or video shoots on its own location. Kruse: “As a content marketing agency, having your own film studio is certainly not a luxury. You simply need it to safeguard the quality you have in mind and to give innovation – within projects and beyond – plenty of room. We grow from that, but so do clients.”
‘Feeling at home’ at Kennispark
Moving to Kennispark was clear to Kruse from the start: “We see ourselves as part of a larger technological ecosystem. Then it also makes sense to move to an area like Kennispark. There we are not only an attractive employer for technical talent from HBO and University, but we are also more visible as an employer. With Kennispark, we are anyway in a place where we feel right at home; on the campus at the UT among other equally ambitious tech companies.”
