07-12-2022

Bicycle incentive campaign: enjoy the ride

Bicycle incentive campaign: enjoy the ride

Overijssel Onderweg wants to encourage people who work at business parks to bike to work more often. This way we work towards healthy employees, less traffic jams and a better environment. The ‘Lekker Onderweg’ campaign was devised for this purpose. Employers and employees can participate free of charge.

 

As everyone knows, cycling is healthy, sustainable, cheap and often fast. And previous successful bicycle campaigns by Overijssel Onderweg have always shown that participants participate mainly for reasons of health and vitality (source: vitality research by the Province of Overijssel);

This is exactly what Overijssel Onderweg is responding to with its ‘Lekker onderweg’ bicycle campaign, which uses the SamenGezond vitality app with over 60,000 active users.

CYCLING ACTION “Lekker Onderweg”

Within this app, Overijssel Onderweg has their own environment, offering participants additional cycling challenges. By participating, participants are encouraged to leave the car at least once a week and bike to work. Every other week, participants can participate in new challenges. With these challenges, participants start moving more together and especially cycling more!

Employees register their exercise minutes with the app and earn points. The points give them a chance to win great prizes. They can also earn healthy rewards for their employers, such as a ping pong table, fruit at work or an ergonomic sit-up ball. Participation in the promotions is free!

As an employer, you don’t have to keep records, share personal data or sign contracts. We only ask you to communicate the bicycle action internally. You will receive ready-made communication materials from us.

For more information: overijsselonderweg.nl/nieuws/lekker-onderweg/

Will you participate?

DOES VITALITY PLAY A ROLE WITH MY EMPLOYEES?

Would you first like to investigate how vitality in relation to mobility affects your organization? Then you can also use our “Healthy Travel to Work Scan”.

This free scan consists of a concise digital questionnaire that your employees can complete anonymously. It gives you insight into how your employees travel to work and what they think of vitality and health. Based on the answers, you will receive a fact sheet with the results for your organization.
For more information see: overijsselonderweg.nl/nieuws/gezond-reizen-naar-je-werk-scan/

Please let the mobility broker of Overijssel Onderweg (r.teeuwen@overijssel.nl) know if you want to participate in the:

  • bicycle action Lekker Onderweg and/or
  • Healthy Travel to Work Scan

Contact

PO Box 217
7500 AE Enschede
info@kennispark.nl

Privacy & Terms

Hengelosestraat 500
7521 AN Enschede
info@kennispark.nl

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